Do You Want Your Business To Be More Noticeable to Customers?
If you are looking to promote your business online, there are countless websites with advice on using your own website and utilizing social media platforms. One of the most underrated platforms, that could really help you generate interest in your company and increase brand awareness, is Google My Business (GMB). Using GMB gives you complete control over how your company appears on all Google platforms from search results to Google Maps. It is a powerful tool that can be used to help connect you with potential customers in your area.
What is Google My Business?
Google My Business is a free web tool that aims to bring higher visibility to local businesses. A GMB profile provides the business with a free listing on the Google search engine. Once you know about it you will see GMB everywhere!
What Is a GMB profile?
You create Your GMB profile. and customize it with all your relevant business details, such as: website links, contact details and opening hours. By optimizing your listing you can make your business stand out compared to any competitors in your area. The more visible you are on Google search the more likely customers will see you and engage with your business. The majority of people looking for a specific business site will start with a Google search, your GMB really helps your business be visible in search results.
Your GMB profile is a digital listing and a place where posts can be published, including news about your business, special offers and your products. Posts are a good way to communicate with your customers and potential customers. They bring your business a range of benefits including:
- It is an effective and direct way to communicate with customers
- Customers will receive accurate and timely updates
- It provides another channel in which to promote sales, events and offers.
- It’s completely free and easy!
By optimizing your GMB profile you will make your business stand out from all the rest and make your services more visible and available for customers looking for a local company for local work. Optimization is the current buzzphrase, along with SEO that is doing the rounds of businesses and featuring heavily in marketing strategies.
What are Optimisation and SEO?
Optimization is the process where you make your website the best it can be for a specific market. There are various ways to optimize when it comes to making yourself visible to Google searches and that’s where SEO Management companies come in.
SEO stands for Search Engine Optimization and is the process of optimizing your website to get unpaid traffic from the search engine results page. SEO management companies are experienced in making this happen, they know all the steps that need to be taken and how to give your website maximum optimization and maximum visibility for your business.
SEO Management Companies
By using reputable local SEO management companies not only will your company climb higher in the search engine results and get an increase in visitors, but the quality of the visitors will also increase. 90% of consumers use a search engine when they are looking to make a new purchase. 75% of these only ever look at the first results page the search engine gives them, and only 15% progress to the second. SEO aims to get your business on that first page.
To be able to rank highly in the search engine ranking positions (SERP) the needs, wants and buying behavior of your targeted consumers must be known. SEO management companies use a strategic approach that is tailored to the needs of your specific market. Obviously, the approach is also tailored depending on if you are targeting a local market, national or maybe international customers.
Local SEO Package
Around 50% of all Google searches are for people looking for local businesses and local services. So, whether you are a restaurant, boutique or coffee shop, you need to adapt your SEO strategy so that you have a localized approach.
A reputable local SEO company will have a range of SEO packages that can be tailored to meet specific audiences, local or otherwise.
Here at Internet123, we are a Chicago-based SEO company with extensive experience helping businesses get on that first page! We also provide web design services to help you optimize your website. We have a range of SEO packages ranging from basic to advanced, to suit different budgets. Our basic package involves:
3 locations – coverage of 120,000 population*
- Advertising on Google
- Advertising in Google Maps, Bing, Yahoo and other directories
- Content development on the site
- Acquiring links
- Acquiring 5-star reviews
- Reputation building
- Website maintenance
- Free emails, assistance in setting up email programs
- Setting up virtual phone numbers. Forwarding SMS messages from virtual phone numbers
We cover everything you need to get maximum visibility and optimize all aspects of your site. Call us for more information.