Yelp consistently has around 150 million unique visitors each month. That’s a lot of potential exposure! Adding your business to Yelp listings can give you access to these visitors every month, giving you increased visibility. Through your good reviews on Yelp, you can begin to see a dramatic increase in your client base, as they attract new customers directly to your business.
Yelp is designed to be as easy as possible to use. Visitors don’t even need to log in to Yelp with a username to start searching for company reviews and information. This ease of use makes it more likely that visitors will find your account when searching for a business in your field without any delays or signup.
These days, the customers of just about any business typically expect to find what they’re looking for on Yelp. So if your business is not listed, some users may consider it a red flag, shrinking your credibility. While no listing on Yelp can imply that your services are not reliable, if your business is not listed on Yelp, customers may opt for a competitor that is listed.
You can include your contact information on your Yelp listing, making it easy for customers to call you or email their inquiries. This makes it a simple conversion process right at your fingertips. Users find Yelp’s layout to be very intuitive and easy to navigate, so potential customers can find your company listing with just the click of a button.
A recent study found that 91% of people trust online reviews at least as much as they do personal recommendations. Yelp is a gathering site for reviews that many people rely on. Plus, Yelp filters reviews as they are verified, offering recommendations to new visitors. Those reviews that are not recommended are usually seen by Yelp as fake, unhelpful, or biased, allowing people to find only trusted reviews. So you can utilize Yelp’s credibility as a reliable review service.
