Our team can perform an in-depth keyword analysis audit. This will allow us to determine the right search terms associated with your company’s specific brand. Performing this analysis is extremely important as we may find that in addition to negative search results appearing to users while searching for your company, your brand on its own may also be part of a long-tail search term that breeds negative results.
When our analysis is complete, we will provide you with our recommendations, which may include strategy reinforcement by creating a secondary brand name focus page. Where the primary brand name recognition page should always be the home page, the second page may be the “About Us” page. This second page will undergo optimization for the brand’s search term, and the company’s search term on this page is what you want to rank for in the search results.
Link building is one of the best ways to create an impact on your ranking. However, building links to a page is not sufficient on its own. There are multiple ways that a website may find itself penalized for initiating backlinks through a link building practice that could be considered as spam. Attempting to build links to your page through unnatural methods can harm your site more than it can help.
As a solution, handling Search Engine Reputation Management via an SEO agency like ours can work very nicely as one of your company’s priorities. Our in-depth SEO campaign includes outreach and white-hat link building techniques that are able to get both your business pages to the top of the results page for a brand name search. We provide you with this while adhering to Google’s search guidelines, preventing potential penalties.
Leverage the modern Google SERP format by optimizing your local Google My Business listing. Our experts can help to give your company’s Google Business listing the optimization needed, while also growing your local visibility through local citations.
Our professionals understand the importance of excellent search results for businesses large and small. We have years of experience working on our SEO strategy that can produce a comprehensive action plan that helps our clients to conquer SEO business challenges that stand in the way of greater success, like reputation management.