SEO and Using Optimize Synonym Techniques

Technology today is like nothing that has ever come before. 40 years ago, if you needed information the only way to get it would be through the library, books and newspapers. Today the majority of people will just get their phone out and Google it. There is some much information available on the internet, billions of websites and the majority of people probably use the internet at least once a day. Shopping, parking tickets, ordering food, booking a holiday, you name it if you have internet access you can do it online. When we need to find something we search various search engines to help us find what we want. There are many search engines, Google and Bing are 2 of the most commonly used. Google alone gets 3.5 billion searches every day. For the majority of us, search engines have become integral to our lives. 

As so much shopping is also done online, companies have quickly realized the potential of incorporating the use of search engines into their marketing strategies and how useful and valuable search engines are. Marketers are using ordinary organic searches (these are the day-to-day searches you and I do) as a marketing tool to boost online traffic to their client’s web pages. This is known as Search Engine Optimization or SEO. 

SEO = Search engine optimization is the process of improving the quality and quantity of organic website traffic to a website or a web page from search engines. Organic search is just a fancy name for regular, non-ad search engine results. 

In simpler terms, SEO is the process of improving your site so that more people visit (organic traffic) and perhaps buy products or use your services. The more visible your site is in the search engine results the more likely you are to get attention and attract potential customers to your site. 

So, for this to happen websites need to be optimized for search engines and rank high in search results. The website content is very important when trying to get higher ranked on searches. The search engine must be able to understand the website and assess its content easily.

Websites, like Google, have 3 steps that are used for ranking websites. 

  1. Crawling, firstly google will crawl the web, collecting information from each site. 
  2. Indexing all the new information is added to Googles index
  3. Ranking algorithms analyze the information in the index and use ranking factors to determine which order the pages will appear in the search results for a given query. They are designed to find relevant pages for each search.

So to get more people to your website, its content needs to have the important ranking factors that Google is looking for. Using this information marketers optimize websites in order to fit this criterion. There are more than 200 Google ranking factors. The more ranking factors you have the higher Google ranks you.

According to FirstPageSage, these are the top Google ranking factors and how they are weighted:

Consistent publication of high-quality content (26%)Keywords in meta title (17%)Backlinks (15%)Niche expertise (13%)User engagement (11%)Internal links (5%)Mobile-friendly/mobile-first (5%)Page speed (2%)Site security/SSL certificate (2%)Schema markup/structured data (1%)Keywords in URL (1%)Keywords in H1 (1%)

Some of the ranking factors involve having keywords and their synonyms. SEO companies will research the web and find the keywords and phrases that are relevant to their client. These are commonly the phrases or words people will use to search. The SEO companies will optimize the website by ensuring there are many keywords within the site at different locations within the website so that the algorithm recognizes them. You cannot use and repeat 1 or even 3 keywords, however, as that is not good content that your customers will want to read, that’s where optimize synonym use comes in. Google knows that optimize is a keyword and it will also recognize the synonym of optimize. Including: Improving, making effective, rewriting, and rearranging. Having these words within your website content will make it more likely that Google will rate you higher on the search results and you will be more visible to potential customers.